As an industry leader in power measurement and control solutions, ETCR Iridium Power has secured its market position through cutting-edge R&D capabilities. Chairman Luan Haodong recently shared the company's vision with Hong Kong Economic Herald, detailing ETCR 20-year journey and future roadmap.

From Technical Expert to Corporate Leader: Luan Haodong's Entrepreneurship
During the facility tour, CFO Lin Xiaoqing showcased ETCR product portfolio. Chairman Luan Haodong reflected: "Since founding Guangzhou Yitai(ETCR) in 2006 and relocating to Foshan's Nanhai District in 2024, we've dedicated two decades to intelligent power testing technology." ETCR now operates an 8,000㎡ high-standard facility with 150+ employees and annual output nearing ¥100 million. Core products include:

Three-Phase Imbalance Mitigation Devices

Power Quality Analyzers

Ground Resistance Testers
Deployed across State Grid, China Southern Power Grid, telecom, and industrial sectors, "Our equipment operates wherever electricity exists," Luan affirmed.

From Patents to Industry Standards
The new facility enables R&D/sales team expansion and production upgrades. "We're iterating products, developing new solutions, and preparing for global competition," Luan stated, indicating patent walls and national certifications. Addressing ETCR's low media profile, he explained: "Our engineering-focused team prioritized R&D over publicity. Yet in professional spheres—particularly in lightning protection monitoring, non-contact electric shock prevention, and zero-millisecond phase switching—we've set industry benchmarks." ETCR has co-developed multiple national standards including Technical Specifications for Rapid Phase-Switching Imbalance Mitigation Devices.

However, ETCR has received virtually no media coverage in the past 20 years, sparking curiosity among reporters about the company's low profile. Luan admitted, "Most of the company's core members are typical 'science and engineering men,' accustomed to immersing themselves in research and neglecting external publicity." However, ETCR enjoys a high reputation in the field of power test instruments, particularly in areas such as online ground resistance and lightning protection monitoring, non-contact intelligent alarms for electric shock prevention, and zero-millisecond phase-commutation technology. The company has accumulated numerous valuable technologies and national patents, and has participated in the formulation of numerous industry standards, including the National Metrology Verification Regulations and the Technical Specifications for Rapid Phase-Commutation Three-Phase Unbalance Treatment Devices. He confidently stated, "Although the public may not know us, ETCR's technology and products are highly recognized in the professional community."

Innovation as Core Competency
Highlighting the flagship ETCR5500 Zero-Millisecond Phase Switching Device, Luan emphasized its industry-disrupting impact: "Our patented technology eliminates manual phase adjustments, reducing grid imbalance from 60% to 10% without power interruption." With 10,000+ units deployed, a Jiangsu power crew reported: "This innovation ended our pole-climbing maintenance era."

"We Represent China Speed"
An Indian client's praise—"Your service outpaces China Speed"—inspired ETCR's global service model. After establishing 24/7 local parts depots in 2020, Luan clarified: "We're not faster than China Speed; as Chinese innovators, we define it." This service ethos fuels R&D agility, evidenced by developing South Korea-requested proximity voltage warners in three months, now exporting 10,000 units annually. "Rapid response, technical innovation, and scalable production form our global trifecta," Luan noted. Products now feature multilingual interfaces and customizable parameters.

Building World-Class Standards
"Beijing's 'collective globalization' initiative solves key pain points," Luan observed. Moving beyond "low-end player" status requires "technical collaboration and co-created standards." While 15% of revenue comes from Amazon/Alibaba exports, ETCR plans exhibitions and local agents to compete internationally. "Chinese power testing technology holds distinct advantages. We'll globalize 'Intelligent China' standards," declared Luan, targeting 200% export growth.

About ETCR Iridium Power
Guangdong ETCR Technology Co., Ltd. is a high-tech enterprise specializing in R&D, manufacturing, and application services for intelligent power testing instruments and remote power quality monitoring solutions.

Core Products:
Clamp Ground Resistance Testers; Three-Phase Imbalance Mitigation Devices; Insulation Resistance Testers; Non-Contact Voltage Detectors; Milli-Ohmmeters; Wireless HV Phase Testers; High/Low Voltage Proximity Alarms; Precision Leakage Current Meters; HV Clamp Meters; Dual-Clamp Phase Voltameters; Power Quality Analyzers; MOA Live-Line Testers; Overhead Line Fault Locators.

Applications: Power grids, telecom, petrochemicals, railways, industrial facilities.
Contact: +86 13802922567 | Website: www.etcrmeter.com